The Volvo XC90 has long been a symbol of luxury, safety, and Scandinavian elegance. However, with increasing competition from brands like BMW, Mercedes, and Audi, Volvo has decided to give its flagship SUV a facelift that embraces a bolder, more aggressive look, often referred to as the “Ghatak” design. But will this transformation be enough to keep the XC90 at the top of its game? Here, we explore the key updates, expected features, and potential downsides of this facelifted model.
What is the Ghatak Look?
The term “Ghatak” translates to “deadly” or “fierce” in Hindi, and this design philosophy aligns with the modern trend of SUVs sporting a more muscular and aggressive stance. Volvo’s shift from understated elegance to a more dominant, bold appearance aims to attract younger buyers who seek performance-driven aesthetics. Expect sharper LED headlamps, a more sculpted front grille, and an aggressive bumper design with pronounced air intakes.
Key Exterior Updates
1. Redesigned Front Fascia
- A more prominent and aggressive front grille with a sharper design
- New Thor’s Hammer LED DRLs with a sleeker shape
- Redesigned bumper with larger air dams for a sportier feel
2. Sportier Profile
- More pronounced character lines across the sides
- Larger alloy wheels (expected to be 21- or 22-inch options)
- Lower ground clearance for a sportier stance
3. Rear-End Changes
- Reworked LED taillights with a more distinctive light signature
- Dual exhausts integrated into the bumper for a more premium look
- New color options including matte finishes
Interior Enhancements
While Volvo is known for its minimalist yet luxurious interiors, the facelifted XC90 will see a tech upgrade alongside design refinements:
- Bigger and Better Infotainment: A larger 14-inch touchscreen running an updated Google-based operating system
- Premium Upholstery Options: Introduction of new sustainable material choices, including vegan leather
- Refreshed Dashboard Layout: A more driver-focused cockpit with reworked ambient lighting
- Advanced Seating Comfort: Improved lumbar support and ventilated massaging seats
Powertrain and Performance Updates
The Volvo XC90 facelift will continue to offer a range of engine options, but there will be some notable improvements:
- Mild-Hybrid and Plug-in Hybrid Variants: Optimized for better fuel efficiency and lower emissions
- Increased Power Output: The plug-in hybrid version may get a power boost from the current 455 hp to around 480 hp
- Improved AWD System: Enhanced grip and stability for off-road and performance driving
- New Driving Modes: Additional terrain and dynamic modes to suit varying road conditions
Safety and Tech Innovations
Volvo is a pioneer in automotive safety, and the XC90 facelift will introduce new advancements:
- Level 2+ Autonomous Driving: Upgraded Pilot Assist system for semi-autonomous driving
- Enhanced Collision Avoidance System: Improved radar and camera-based features for better pedestrian and cyclist detection
- 360-Degree Camera with AI Assistance: Better parking assistance with AI-powered alerts
- Augmented Reality Head-Up Display: Real-time navigation and safety warnings projected onto the windshield
Potential Downsides – Where It Might Fail
Despite the bold new approach, the Volvo XC90 facelift isn’t without its potential drawbacks:
1. Departure from Traditional Volvo Elegance
Volvo’s fanbase has always appreciated its minimalist and understated luxury. The aggressive Ghatak-inspired look might alienate some traditional buyers who preferred the brand’s subtle sophistication.
2. Increased Price Tag
With new design and tech enhancements, the XC90 facelift is expected to carry a steeper price tag. This could push potential buyers toward competitors like the Audi Q7 or BMW X5, which offer similar features at competitive pricing.
3. Lack of a Fully Electric Variant
With brands like Mercedes (EQE SUV) and BMW (iX series) pushing fully electric alternatives, the absence of an XC90 EV could be a significant drawback for eco-conscious buyers.
4. Potential Over-Engineering Issues
Volvo’s history of introducing complex tech features sometimes leads to reliability concerns. Features like AI-based driving assistance might face software glitches or require frequent updates.
Extended Analysis: Will Volvo’s Strategy Work?
With this facelift, Volvo aims to capture a new demographic while retaining its existing customers. The challenge lies in balancing modern aggression with the brand’s legacy appeal. The luxury SUV segment is evolving, and every manufacturer is pushing the boundaries of design and technology. Here’s how Volvo’s approach compares:
Competing with German Rivals
- BMW X5: Known for its dynamic performance and tech-forward features, the X5 remains a tough competitor. The XC90 facelift will need to offer a similar or superior driving experience to stay relevant.
- Audi Q7: Audi’s digital advancements and Quattro AWD make it a strong rival. Volvo’s success will depend on how well it integrates its safety innovations into the driving experience.
- Mercedes-Benz GLE: The GLE’s luxury appeal and cutting-edge MBUX system make it a benchmark. The XC90 will need to compete in infotainment and user experience to stand out.
Will the Ghatak Look Work?
The aggressive stance could be a game-changer or a misstep, depending on customer response. While some may love the departure from conservative styling, others might feel Volvo is straying too far from its roots. The reception of this facelift will dictate future design strategies for Volvo’s lineup.
Conclusion – A Risky but Bold Move
The upcoming Volvo XC90 facelift is set to be a dramatic shift from its predecessor, adopting a more aggressive, Ghatak-inspired design to appeal to a broader audience. While this move may attract younger buyers and driving enthusiasts, it risks alienating traditional Volvo loyalists who prefer a more understated design.
Will this gamble pay off? That remains to be seen. One thing is certain: the new XC90 is poised to make a statement like never before. If Volvo manages to balance performance, luxury, and reliability, this facelift could solidify its position in the fiercely competitive luxury SUV segment.
The launch of the Volvo XC90 facelift will be closely watched by industry experts and enthusiasts alike. If it succeeds, it could redefine Volvo’s design language for future models. If it fails, it could serve as a lesson in the risks of drastic aesthetic shifts. Either way, it’s a bold step forward for the Swedish automaker.
